Marketing Plan vs. Marketing Strategy

The phrase ‘strategic marketing’ is not new but has always been misunderstood by many business owners from the beginning of their businesses, particularly those with small operations or no customer base. These individuals will tell you that ‘strategic product marketing’ and ‘strategic advertising’ are quite different concepts that should be taken separately. To be understood …

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Holiday Rental Insurance

In the year of digitalization, everyone is now taking their business online. The way we carry out our businesses and conduct ourselves and our daily activities have always been the same. It’s just taken a completely different shape. With all these life changes, traditional ways of carrying out transactions like handing over cash have also …

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