A copywriter is one of the most influential people you can add to your marketing team to help your business and sales soar. But what do you do if you don’t yet have the budget or can’t find someone to write the copy for you? So why not take the advantage to learn a skill that has helped many entrepreneurs succeed over the years?
It’s not uncommon for marketers to report a significant increase in sales when they consciously apply copywriting techniques. You don’t have to be a real expert to make it work for you. Read on to learn how copywriting can help you take your business to the next level.
Learn from the great writers
If you want to be great, you need to learn from the greats. This is one of the best ways to learn to Copywrite. You will see a range of philosophies, lessons, and rules about mastering this skill from people who have created millions with it.
Many of the best copywriters started many years ago, so some of the lessons may seem dated. However, because human nature has remained essentially unchanged in marketing psychology, most of the information is still relevant today. And some general rules will never go out of fashion.
Here are some of the best to get you started in your studies.
John Capps
David Ogilvy
Eugene Schwartz
Gary Halbert
Robert Collier
Get to grips with their work and writing basics, and put what you learn into practice.
Forget the grammar rules of the school.
Yes, this is a fact about learning copywriting. The problem is that when it comes to sales copywriting, grammar rules are not the primary goal when it comes to making or not making a sale. The rule of not starting sentences with “but” or “and” is not very important in the copywriting world, offline or online.
There are many other grammatical rules that most copywriters don’t have to worry about if they want to write persuasive copy. Because writing is about making the reader do, think, or feel something. It is not their job to check your words with a red pen.
That’s no excuse for unnecessarily poor grammar or spelling habits. But you can relax a little and make your writing more natural and readable.
Find your voice
Just as everyone has a different speaking voice, everyone has a different writing voice. One way to develop this is to focus on your brand tone, and this has many implications when writing for your audience. Your tone of voice is your writing style and helps draw your interviewees to your business.
It can be a serious tone or a comical tone. The long-term accumulation of published content and how you interact with your brand will help you develop a strong voice over time. Readers will get used to your agent and tone, so staying consistent is essential.
Study the basics of psychology
You don’t need a four-year bachelor’s degree to study writing, but you need an undergraduate degree in psychology. What do these two things have to do with each other, you ask? The answer is everything.
People have specific mental and emotional reactions to certain words that are purely psychological. Research has proven that clear strategies and tricks bring out people’s inner thoughts and desires.
If we understand human nature, we can also understand patterns of behavior. And if you apply these insights to your texts, you can create persuasive texts that influence and appeal. It may not always be easy, but it’s a simple formula.
Read books and sales pages.
If you want to know how to learn copywriting, you should read enough material on this skill. Reading different books thoroughly will allow you to cross-reference and familiarise yourself with the craft. You don’t have to read many books, but until you have more specific questions, you should look at some general books on copywriting.
Visiting effective sales sites is a good exercise, as you can see what copywriting looks like in practice. Find some of the most successful companies in your field (or in another area) and pay particular attention to their language. You can also look at their ads on social media and read the comments to see people’s reactions in real-time.
Familiarise yourself with the story
Many big brands have a strong history behind them. They use language to communicate the brand experience and message to others. This, when done right, can lead to strong communities and lots of revenue.
If you learn the art of storytelling, you will be able to write with a more significant impact. You may even succeed in winning the hearts and wallets of your audience.
Practice, practice, practice
We can’t stress this enough. You can’t know how to learn copywriting until you try it. You need hands-on experience to see the lessons unfold before your eyes.
Schedule time in your schedule to write the marketing tools you need to grow your business, such as engaging emails, headlines, and sales pages. Testing all of these is critical to your progress. And if you don’t think it’s essential to be effective in these areas of advertising, click here to find out more.
Want more tips on how to learn to Copywrite?
You can’t become a master copywriter overnight. It takes a lot of practice and testing to get the hang of it. But it’s an invaluable skill that every entrepreneur should master, at least in its basics.
Remember: don’t try to reinvent the wheel. Read the plans that are already in place and focus on improving. For more tips on how to improve your business and sales and how to learn to write copy, see our marketing section.